QPAC Partners with Google

QPAC’s new partnership with Google allows viewers to get up-close and personal with performers and have backstage access to some of the most exciting performances.

QPAC are set to engage with their audience on a greater level than ever thought possible thanks to a new involvement with Google Cultural Institute in an exhibition inviting people to a unique interactive experience of performing arts, drama, dance, music, opera and any other event the QPAC wishes to broaden out with this technological advancement.

This partnership shared with over 60 of the world’s foremost cultural institutions has now afforded audiences to become web users, enabling them access on stage, giving the experience of being shoulder-to-shoulder with some of the most renowned performers and performance companies alike.

In further detail, as well as having access to browsing the hundreds of stories on shows, stars and what’s going on behind-the-scenes, Google Cultural Institute extends to viewers the opportunity to navigate 360 degree videos of performances, coupled with Panoramic Street View imagery giving an all-access backstage peek behind the curtains to some of the most iconic venues in the world of live performance such as the Carnegie Hall, Opera Garnier in Paris and the Berlin Philharmonic.

For this launch, QPAC has joined with performance institutions from across 20 countries providing over a hundred stories and 8,000 photographs, videos and other documented items stored online. The exhibition, in collaboration with Google, is hosting some very exciting participatory shows for 2016 involving the very latest video technology, bringing to life the magic that lies within the performing arts and offering viewers a centre-stage feel.

“Our digital marketing team has been working with Google for a number of years to find unique ways to reach new audiences online, as well as preserve and promote culture to audiences in Australia and abroad. People make the mistake of thinking live performance and digital environments are at odds, quite the opposite. The internet is a powerful way to share cultural experiences and such new technologies are enabling QPAC to give audiences different insight into the world of performing arts,” said Roxanne Hopkins, Executive Director Marketing at QPAC.

“Working with digital leaders such as Google on arts content creation and sharing is a critical part of our digital strategy, and helps us deliver arts experiences to our audiences far beyond the four walls of our theatres at QPAC,” said Hopkins.

Amit Sood, Director of the Google Cultural Institute commented: “We are delighted to collaborate with so many of the world’s renowned performing arts institutions, representing the best in drama, dance, music, and opera. For the first time, they’ve been brought together in one virtual space. Our goal is to open up performing arts to all, to catch the eye of the curious and offer access to details that even die-hard fans have never seen before.”

Exhibitions of the new performing art are available on the Google Cultural Institute website with access to all the 360 degree videos on YouTube, also. To view QPAC’s content, just click HERE.

Words by Kirk W Wallace
Images by Dean Saffron Photography

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